Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


© CSR, 2008-2019
ISSN 2071-789X

3.1
2019CiteScore
 
91th percentile
Powered by  Scopus



Directory of Open Access Journals (DOAJ)


Strike Plagiarism

Partners
  • General Founder and Publisher:

     
    Centre of Sociological Research

     

  • Publishing Partners:

    University of Szczecin (Poland)

    Széchenyi István University, (Hungary)

    Mykolas Romeris University (Lithuania)

    Alexander Dubcek University of Trencín (Slovak Republic)


  • Membership:


    American Sociological Association


    European Sociological Association


    World Economics Association (WEA)

     


    CrossRef

     


NEW PUBLIC MANAGEMENT IN BUILDING THE QUALITY OF HEALTH SERVICES

Vol. 4, No 1a, 2011

 

 

NEW Public Management in building the quality of health services

 

Agnieszka Bukowska-Piestrzyńska

 

Abstract. The aim of this article is to indicate the selected opportunities that New Public Management provides for the creation of extra-medical quality in public health service units in the area of customer service. It presents the substance of medical services quality (a special emphasis being made on extra-medical aspects of medical services) as well as the idea of New Public Management in the functioning of public subjects on the basis of the subject literature analysis. This will enable to point out the importance of changes of the employees’ mentality (being in consistence with the New Public Management philosophy) in the customer-oriented approach towards patients of public health service units.

 

Keywords:New Public Management, quality, health services.

 

JEL Classification:  M14, I19.


References

1. Bell C.R., Zemke R. (1988), Do services procedures tie employees hands?, “Personnel

Journal”, p. 77-83.

2. Bitner M.J., Booms B.H., Mohr L.A., Critical Service Encounters: The Employee’s

Viewpoint in: Lovelock Ch.H., Boyne G.A., Martin S., Walker W. (2001), Explicit

reforms, implicit theories and public service improvement: the case of best value,

“Local and Regional Government Research Unit Discussion Paper”, nr 4.

3. Blomgren M. (2003), Ordering a profession: Swedish nurses encounter new public

management reforms, “Financial Accountability & Management”, nr 19, p. 49.

4. Bukowska-Piestrzynska A. (2007), Marketing uslug zdrowotnych – od budowania

wizerunku placówki do zadowolenia klientów, CeDeWu, Warszawa, p. 253-255.

5. Czapinski J., Panek T. (2009), Diagnoza spoleczna 2009, Raport. Warunki i jakosc

zycia Polaków, available online at http://www.diagnoza.com referred on 26/11/2010.

6. D’Aunno T. (2006), Management scholars and public Policy: a bridge too far?,

“Academy of Management Journal”, nr 48.

7. Drucker P. (1990), Managing the non-profit organization: principles and practices,

New York.

8. Ferlie E., Hartley J., Martin S. (2003), Changing public service organizations: current

perspectives and future prospects, “British Journal of Management”, nr 14.

9. Fesler J.W., Kettl D.F. (1991), The politics of the administrative process, Chatham,

p. 9.

10. Fras J. (red.) (2008), Zarz􀄅dzanie jakoscia uslug w instytucjach publicznych,

Wyd.U.Sz., Szczecin, p. 40, p.139-140.

11. Fraczkiewicz-Wronka A. (2009), Zarzadzanie publiczne w teorii i praktyce ochrony

zdrowia, ABC & Wolters Kluwer business, Warszawa, p. 49-50, 112, 117, 129.

12. George W.R., Kelly J.P., Marshall L.E., Personal Selling of Services, in: Berry L.L.,

Shostack G.L., Upah G.D. (1983), Emerging Perspectives on Service Marketing,

AMA Proceeding Series, Chicago, p. 65-67.

13. Grönroos Ch., Internal Marketing – an Integral Part of Marketing Theory, in:

Donnely J.H., George W.R. (1981), Marketing of Services, Chicago.

14. Gruca-Wójtowicz P. (2009), Systemy jakosci i bezpieczenstwa w jednostce sektora

ochrony zdrowia, „Problemy Jakosci”, nr 8, p.16.

 15. Hood C. (1991), A public management for all seasons, “Public Administration”, nr 69.

16. Jurkowski R. (1998), Zarzadzanie personelem. Proces kadrowy i jego prawne aspekty,

Dom Wydawniczy ABC, Warszawa, p. 19.

17. Karta praw pacjenta available online at

http://www.bpp.waw.pl/karta_praw_pacjenta2.html referred on 15/10/2010,

18. Lawthers A. (1999), Pomiar jakosci a mened􀄪er ochrony zdrowia, „Zdrowie i

zarzadzanie”, nr 3, p. 19.

19. Mazurek-Lopacinska K. (1997), Zachowania nabywców jako podstawa strategii

marketingowej, Wroclaw, p. 299.

20. Otto J. (2001), Marketing relacji. Koncepcja i stosowanie, Wydawnictwo C.H.Beck,

Warszawa, p. 186.

21. Peters B.G. (1996), The Future of Governing. Four Emerging Models, University

Press of Kansas, Lawrence, p. 105.

22. Pollitt Ch., Bouckaert G. (2000), Public management reform: a comparative analysis,

Oxford.

23. Quinn J.B., Paquette P.C. (1990), Technology in Services: Creating Organisational

Revolutions, “Sloan Management Review”, p. 67-68.

24. Rainey H.G. (2003), Understanding and managing public organizations, San

Francisco.

25. Szewczuk A., Zio􀃡o M. (2008), Zarys ekonomiki sektora publicznego, Wyd.U.Sz.,

Szczecin, p. 357.

26. Zalewski A. (2005), Nowe zarz􀄅dzanie publiczne w polskim samorz􀄅dzie

terytorialnym, SGH, Warszawa, p. 26.

27. Zalewski A., Teoretyczne podstawy zarzadzania gmina in: Sochacka-Krysiak H. (red.)

(2006), Zarzadzanie gospodarka i finansami gminy, Wyd. SGH, Warszawa.

28. Zbiegien-Maciag L. (1996), Marketing personalny, czyli jak zarzadzac pracownikami

w firmie, Wydawnictwo Business Press, Warszawa, p. 17. 

29. www.worldbank.org


Agnieszka Bukowska-Piestrzynska, Ph.D.

Institute of Economics

University of Lodz

agnieszka.bukowska-piestrzynska@wp.pl