Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


© CSR, 2008-2015
ISSN 2071-789X



Directory of Open Access Journals (DOAJ)


Strike Plagiarism

Partners
  • General Founder and Publisher:


    Centre of Sociological Research

  • Publishing Partners:

     
     
    University of Szczecin (Poland)


    Mykolas Romeris University (Lithuania)

     

     
     
    Alexander Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic)



     
    University of Entrepreneurship and Law, (Czech Republic)

     

  • Membership:


    American Sociological Association


    European Sociological Association


    World Economics Association (WEA)

     


    CrossRef

     


Application of the CSR Measuring Model in Commercial Bank in Relation to their Financial Performance

Vol. 8, No 4, 2015

Jiří Paulík

 

Department of Enterprise Economics,

Tomas Bata University in Zlin, Zlin, Czech Republic

 

paulik@fame.utb.cz

APPLICATION OF THE CSR MEASURING MODEL IN COMMERCIAL BANK IN RELATION TO THEIR FINANCIAL PERFORMANCE

Monika Sobeková Majková

 

Paneuropean University, Bratislava, Slovak Republic

 

monika.majkova@paneurouni.com

 

Tomáš Tykva

 

University of Business and Law, Ostrava, Czech Republic

 

tykva@vsp.cz

 

Michal Červinka

 

University of Business and Law, Ostrava, Czech Republic

 

cervinka@vsp.cz

 

Abstract. This article focuses on the application of the corporate social responsibility concept (CSR) in commercial banking in the Czech Republic. The study quantitatively evaluates the CSR activities in commercial banks on a sample of four largest Czech banks according to the number of customers by using the CRM measuring model developed by the authors. The research is based on the content analysis of the publicly available data and takes into consideration three main pillars of the CSR - Economic, Social and Environmental. The subsequent analysis made with the application of the methods of descriptive statistics and correlation analysis is focused on the relationship between the CSR implementation and the commercial bank's financial performance. On the basis of the CSR measurements it was found, that the application of CSR activities in the Czech commercial banking sector is reaching the average level. Correlation analysis also showed that the level of application of the CSR is not significantly related to the financial performance of the banks.

 

Received: June, 2015

1st Revision: October, 2015

Accepted: November, 2015

 

DOI: 10.14254/2071-789X.2015/8-4/5

JEL Classification: G21

Keywords: Corporate Social Responsibility, commercial banking, financial performance.