Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


© CSR, 2008-2015
ISSN 2071-789X



Directory of Open Access Journals (DOAJ)


Strike Plagiarism

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  • General Founder and Publisher:


    Centre of Sociological Research

  • Publishing Partners:

     
     
    University of Szczecin (Poland)


    Mykolas Romeris University (Lithuania)

     

     
     
    Alexander Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic)



     
    University of Entrepreneurship and Law, (Czech Republic)

     

  • Membership:


    American Sociological Association


    European Sociological Association


    World Economics Association (WEA)

     


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Investors are more Sensitive to Information about Financial Rather than Ethical Reputation of a Company: Evidence from an Experimental Study

Vol. 9, No 1, 2016

Anna Blajer-Gołębiewska

 

University of Gdansk, Sopot, Poland,

 

a.blajer@ug.edu.pl

INVESTORS ARE MORE SENSITIVE TO INFORMATION ABOUT FINANCIAL RATHER THAN ETHICAL REPUTATION

OF A COMPANY: EVIDENCE  FROM AN EXPERIMENTAL STUDY

Maciej Kos

 

College of Computer & Information Science,

& Bouve College of Health Sciences,

Northeastern University, Boston, USA,

 

mkos@ccs.neu.edu

 

Abstract. The aim of the research was to identify the nature of the relationship between corporate reputation and individuals’ investment decisions. We focused on three reputational factors that influence such decisions: value of stock market analysts’ recommendation (either neutral or positive), reputation value (either positive or negative), and reputation domain (either ethical or financial).

We tested two hypotheses in an online experiment and we have confirmed that investors are more sensitive to firm’s financial rather than to its ethical reputation. However, we could not confirm that a reputation damage has a stronger impact on changes in the planned investment’s value than an improvement in company’s reputation.

 

Received: July, 2015

1st Revision: October, 2015

Accepted: December, 2015

 

DOI: 10.14254/2071- 789X.2016/9-1/1

JEL Classification: M14, G11, C91

Keywords: Corporate Reputation, Investment Decisions, Experiments.