Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


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ISSN 2071-789X



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  • General Founder and Publisher:


    Centre of Sociological Research

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    University of Szczecin (Poland)


    Mykolas Romeris University (Lithuania)

     

     
     
    Alexander Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic)



     
    University of Entrepreneurship and Law, (Czech Republic)

     

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CRISIS PUBLIC RELATIONS IN TRANSITION COUNTRIES

Vol. 1, No 1, 2008

Dr Waldemar Rydzak 

Department of Economic Journalism and Public Relations  

Poznan University of Economics 

Al. Niepodległości 10/324B, 60-967 Poznan, Poland 

waldemar.rydzak@ae.poznan.pl 


CRISIS PUBLIC RELATIONS IN TRANSITION COUNTRIES 


Abstract 

Poland and Ukraine were a part of the Eastern block characterized by a centralized 

command economy that barred not only foreign enterprises but also any privately-held ventures from doing business. In 1989 most of society welcomed the advent of the free market 

with high hopes and great enthusiasm. PR became a set of tools employed to help the public 

administration introduce the necessary changes. 

 Towards the end of the 1990s, Poland saw waning enthusiasm and public approval for 

the transition process. Politicians would often speak critically of foreign companies, their tone 

picked up by the mass media.  

The negative attitude of Polish society to  foreign capital from the East was very noticeable during the privatisation of the Częstochowa Steelworks. Traditional PR strategies, 

including crisis communication management, which were successful in developed countries, 

as it turned out may be rather low in transition countries. The factor which lowers the quality 

of communication in crisis situations is the mentality of employees and the aversion of Polish 

managers towards journalists. 

 

Key words 

Economic Integration, Comparative Studies of Countries, Public relations, Crisis management, Communication