Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


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ISSN 2071-789X



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    Centre of Sociological Research

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    University of Szczecin (Poland)


    Mykolas Romeris University (Lithuania)

     

     
     
    Alexander Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic)



     
    University of Entrepreneurship and Law, (Czech Republic)

     

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Consumers’ Need of Privacy Protection – Experimental Results

Vol. 10, No 2, 2017

Elżbieta Babula,

 

University of Gdańsk,
Sopot, Poland,
E-mail: elzbieta.babula@ug.edu.pl

 

Consumers’ Need of Privacy Protection – Experimental Results

 

Urszula Mrzygłód,

 

University of Gdańsk,
Sopot, Poland,
E-mail: u.mrzyglod@ug.edu.pl

 

 

Andrzej Poszewiecki,

 

University of Gdańsk,
Sopot, Poland,
E-mail: poszewiecki@panda.bg.univ.gda.pl

 

 

Abstract. Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals’ awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision-making method had the significant impact in our study on willingness to disclose private data.

 

Received: November, 2016

1st Revision: April, 2017

Accepted: May, 2017

 

DOI: 10.14254/2071- 789X.2017/10-2/6

JEL Classification: I10, I18

Keywords: privacy, personal information, data sharing and protection.