CONSUMER BEHAVIOUR AND ECOLOGICAL

AGRI-BUSINESS:

SOME EVIDENCE FROM EUROPE

Dainora Grundey

Abstract. Ecological agriculture synthesizes a variety of concepts associated with agricultural practices and their socio-economic impacts and consumer behaviour. In general, it can be argued, ecological agri-business must be ecologically sound, economically viable, and socially responsible (Ikerd, 1994). In this article the situational analysis of ecological agri-business in Western Europe and Lithuania is presented within the framework of eco-marketing and responsible consumer behaviour.

Keywords: agri-business, ecological farming, environmentalism, consumer behaviour, ecological marketing, Europe, Lithuania.

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Prof. Habil. Dr. Dainora Grundey

Kaunas Faculty of Humanities, Vilnius University 

Muitinės g. 8, 44280 Kaunas, Lithuania

Tel. +370  37 425 462, fax: +370 37 423 222

mokslo.prodekanas@vukhf.lt; 

dainora.grundey@vukhf.lt