Journal of Scientific Papers

ECONOMICS & SOCIOLOGY


© CSR, 2008-2015
ISSN 2071-789X



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  • General Founder and Publisher:


    Centre of Sociological Research

  • Publishing Partners:

     
     
    University of Szczecin (Poland)


    Mykolas Romeris University (Lithuania)

     

     
     
    Alexander Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic)



     
    University of Entrepreneurship and Law, (Czech Republic)

     

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    American Sociological Association


    European Sociological Association


    World Economics Association (WEA)

     


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CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET

Vol. 1, No 1, 2008

Dr Jacek Trebecki 

Department of Economic Journalism and Public Relations  

Poznan University of Economics  

Jacek.trebecki@ae.poznan.pl

   

CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF  

UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET 


Abstract 

 The purpose of the paper is to outline cultural and historical determinants of the image of Ukrainian companies operating on the Polish market. The author's thesis is that although both communities are close geographically, they showed mutual distrust based on historical experience and cultural differences.  

 However, due to the orange revolution and joint preparation of Euro 2012 as well as 

mutual relationship becoming normalized, mutual liking improved, which translates to a positive investment climate. 

 

Key words Economic Integration, Comparative Studies of Countries, Relation of Economics 

to Other Disciplines, Public relations