Agata Niemczyk

PhD

Department of Tourism

Faculty of Management

Cracow University of Economics

Cracow, Poland

the application of path modelling in the analysis

of consumer behaviour

in the cultural tourism market

E-mail: agata.niemczyk@uek.krakow.pl

ABSTRACT. The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual’s multi-stage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present “path analysis” as a research tool used to analyse the determinants surrounding a tourist’s intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist.

Received: November, 2013

1st Revision: December, 2013

Accepted: March, 2014

DOI:10.14254/2071-789X.2014/7-1/18

JEL Classification:  C49, D01, D11, D12, Z11, Z12, Z13

Keywords: path analysis, tourist behaviour, cultural tourism.