Anna Blajer-Gołębiewska,

Department of Microeconomics,

Faculty of Economics,

University of Gdansk,

Sopot, Poland,

E-mail: a.blajer@ug.edu.pl

CORPORATE REPUTATION

AND ECONOMIC PERFORMANCE: THE EVIDENCE FROM POLAND

ABSTRACT. Corporate reputation, based on factors such as corporate social responsibility (CSR), became a signal for investors. However, in some countries it seems, that profits are the most important issues for managers And managers as well as investors do not pay much attention to CSR. The aim of this research is to identify the relationship between corporate reputation and economic performance in one of such countries: Poland.

The hypothesis, stating that relations between indicators of corporate reputation and economic performance in Poland are weak, which was originally put forward, was not rejected. There were just a few statistically significant correlations and most of them were weak. The reason for this is that despite a low level of interest in promoting corporate reputation (through engaging companies in CSR events) companies of better performance have more funds, and they are more conscious of the importance of this issue.

Received: June, 2014

1st Revision: September, 2014

Accepted: October, 2014

DOI:10.14254/2071-789X.2014/7-3/15

JEL Classification: M14, G11

Keywords: social responsibility, corporate reputation, investment decisions, Poland.