Оlga Boryk

Ternopil institute of social and economy technologies

Department of enterprise economy

Analysis of Tourist Recreational Potential of Ternopil Region

ABSTRACT. It is considered the tourist recreational potential of Ternopil region and the problems which are related to its using and development of tourism generally. A method of SWOT-analysis is used. It is formed the strategy of tourist industry development in Ternopil region.

Received: February, 2010

1st Revision: March, 2010

Accepted: April, 2010

JEL Classification: L89, P2

Keywords: tourist recreational potential, Ternopil region, SWOT-analysis.